Three Important Design Tips

Many web design clients believe it’s important to include every nitch and detail on their website.

If you really want to engage your customers, it’s important to provide genuinely useful content. Skip the fluff and get right to your message.

Avoid the Five Forbidden Words of Advertising: Quality, Service, Value, Integrity, and Caring. These terms have been abused and are essentially worthless.

Provide valuable content, rather than just a sales pitch. Help your customer through the process.

If you don’t love your own website, why should its visitors?.

Build something that you can be proud of and helps you stand out from the competition.

Periodically, go through your website and tweak any content. Never assume that it’s “done.”

 

Web Standards

We build sites to Web Standards because pages load quicker, keeping customers focused on your content, not on how slow your site is.

You can Join the growing list of companies embracing web standards: Chevrolet, ESPN, Apple, Adobe, Disney Store UK, Lee Jeans, Wired, and Yahoo.

 

Flexibility

A website is always a work in progress and utilizing standards and CSS design makes updating and improvements easy because the content and design are independent.

With the old mode of web development, updating content or design required changing both, an expensive endeavor.

 

Why CSS Design

So, why should you convert your website from its current table-based or Flash layout to a CSS design?

  1. Reduced bandwidth: Smaller file sizes obviously mean reduced bandwidth costs, which for high traffic sites can mean enormous savings.
  2. CSS can replace some JavaScript functions: Again allowing a reduction in page size which increases speed.
  3. A higher search engine ranking: The code is cleaner and therefore more accessible to search engines.
  4. Faster download speed: Slow download speed is often cited as one of the biggest usability complaints for websites. Browsers read through tables twice before displaying their contents, once to work out their structure and once to determine their content.